Aim & Approach
We want to educate every woman in the world about the signs of breast cancer.
This is so we can reduce deaths from the disease by 25% by 2025.
We have the only global breast cancer education campaign that works in multiple countries,
with a range of literacy levels, and overcomes the censorship and fear issues surrounding breast cancer messages.
Our "Know Your Lemons" campaign has reached millions around the world in over 70 countries.
We are rapidly expanding the languages available to meet our goal to save lives.