Changing the picture of breast cancer in Malaysia
Breast cancer is the most common cancer in Malaysia, a country which has the worst survival for breast cancer in the Asia Pacific region.
In October 2017, Worldwide Breast Cancer in partnership with the University of Malaysia began testing if the "Know Your Lemons" campaign could increase levels of awareness in young women.
The research was driven by breast surgeon and advisor for Worldwide Breast Cancer, Dr. Nur Aishah Mohd Taib. Not only did she want to test if the "Lemons" could increase awareness, Dr. Taib wanted to see if the lemon metaphor would engage the public.
The “Show Your Care, Be Aware” campaign took place on the University of Malaysia campus from October 8 - 20, 2017 and involved a large art exhibition, awareness booths, public talks and other forums using "Know Your Lemons" materials in Malay and English.
The project has generated a lot of support. Datuk Professor Dr Awg Bulgiba Awg Mahmud, Acting Vice Chancellor of the University of Malaysia recognized the need for a better way to educate. At the launch he stated, “The survival of breast cancer patients in Malaysia remains poor because of late presentation and advanced stage disease. Every effort must be made to educate our community of signs and symptoms of breast cancer. Collaboration with Worldwide Breast Cancer...will provide easier understanding of breast cancer signs and symptoms using visual arts”.
The results of the study will be presented in a scientific poster at the World Cancer Congress 2018 in Kuala Lumpur.
See "Know Your Lemons" in Malay on our website at www.knowyourlemons.com/malay