Press Release

WORLDWIDE BREAST CANCER TAKES BREAST CANCER FROM AWARENESS TO EDUCATION

KNOW YOUR LEMONS CAMPAIGN MAKES BREAST CANCER EDUCATION SIMPLE

LEWISVILLE, Idaho—Worldwide Breast Cancer, a global health charity focused on finding breast cancer better, uses Know Your Lemons, an innovative campaign and educational tool to teach a diverse population about breast cancer symptoms and detection. The campaign is used in 23 languages (Mandarin, Spanish, English, Arabic, Portuguese, Russian, Japanese, German, Malaysian, French, Turkish, Italian, Gujarati, Polish, Myanmar, Romanian, Dutch, Greek, Kinyarwanda, Samoan, Norwegian, Hungarian and Serbo-Croatian) and more than 70 countries, and have been viewed by over 200 million people in 2017 alone.

Thanks to initiatives surrounding breast cancer awareness, the world is aware of the disease and dedicated to finding a cure. However, until a cure is found, education for early detection can help women find breast cancer in earlier stages. [Add in statistics about 98% of women chance of surviving treatment - see Corrine’s bio]

A recent survey of 19,000 women found:

  • only two percent of the women surveyed know the signs of breast cancer, and

  • 42 percent didn’t feel confident they would be able to spot a change indicative of breast cancer.

Know Your Lemons makes breast cancer education simple. Using a clever image of 12 lemons in an egg carton to represent the signs of breast cancer makes it easy for everyone, no matter their race or level of literacy to visualize what to look and feel for without needing to read.

These lemons are pretty powerful, says Corrine Beaumont, PhD., creator of Know Your Lemons and president of Worldwide Breast Cancer. The campaign can be shown in public without being gory or getting censored, yet it’s incredibly detailed… It cuts through all the noise and simply explains what to look for, feel for and… the important steps to take to find it.

The bright and friendly tone of the campaign combined with the innocence of the lemon allows the image to be displayed publicly, without causing emotional discomfort. These principles allow the images to cross common healthcare communication barriers of literacy, taboo and fear, making it the only truly global breast cancer education campaign.

Combining her background in design and breast cancer expertise, Beaumont founded Worldwide Breast Cancer to change the way people view breast cancer, focusing on education for early detection and treatment.

She says, I knew I had to bravely take the leap to leave my job and pursue the charity full time to help educate as many as I could. And so I turned in my notice and formally started the charity, Worldwide Breast Cancer three years ago.

To learn more about the #KnowYourLemons campaign visit www.worldwidebreastcancer.org

About Worldwide Breast Cancer

Worldwide Breast Cancer (WBC) is a US nonprofit with a focus on global education to empower women to identify symptoms of breast cancer and manage their disease better. They are dedicated to relieving the burden of breast cancer on patients, their families, and society as a whole through designing disease information in a way that communicates on a universal level overcoming taboo, fear and literacy issues. A global trailblazer in breast cancer education, the nonprofit’s breast cancer education materials are used by more than 1000 global education partners in 20+ languages and across 70+ countries. Partners range from dedicated individuals in their communities, to local NGOs, through to large US cancer centers working abroad, and government institutions. The "Know Your Lemons" campaign has reached 3 million around the world in print. The 12 lemons image has been seen on social and electronic media by 200 million people in 2017 alone.

 

For press enquiries, please contact:

Katherine Crawford-Gray, CEO
+1 (646) 379-1855 I katherine@worldwidebreastcancer.org